About John Knowles

With over 15 years of experience coaching and choreographing at the highest levels of the sport, I bring a strategic, practical approach designed to improve clarity, confidence, and competitive results.

I help all-star cheer programs maximize their scores through clear, score-driven choreography, consulting, and education. My focus is on helping coaches understand what matters on the scoresheet, why it matters, and how to implement changes efficiently in practice.

Experience & Background

• Former All-Star Director and Director of Routine Development at Cheer Athletics Plano

• Over 15 years coaching and choreographing elite-level all-star teams

• Coached and Choreographed multiple Worlds, Summit, NCA, and Majors winning teams

• Known for score-sheet accuracy, structure, and intentional routine design

• Trusted by all-star cheer programs worldwide

My Approach

I approach choreography through a score-driven, detail-oriented lens. Every routine is built with intention — balancing difficulty, clarity, pacing, and performance so teams can execute confidently and maximize their scores on the floor.

With over 15 years of experience coaching and choreographing championship-level all-star teams, I focus on creating routines that are not only competitive on paper, but clean, sustainable, and realistic for the athletes performing them. My goal is to help programs elevate their execution, understand why skills are placed where they are, and perform with confidence at the highest level.

Work With Me

If you’re looking for honest, score-driven feedback that translates directly to practice and performance, routine reviews are a great place to start.